UX and UI

UX and UI

Buzzwords like UX and UI are often confusing. Isn't UX (User Experience) same as the UI (User Interface), ask many.

The UI being the front end or the visible part of any product, it is easy to think that as the UX. But the actual experience of the user goes much beyond that.

UX, as Don Norman defines, "encompasses all aspects of the end-user's interaction with the company, its services, and its products."

UX can be practically narrowed down to "the user's entire experience using a particular product, system, or service."

It is now easier to see that UX is much more than the visual interaction with the product or service, which is UI. In other words, UI is just one part of the UX.

UX and UI

UX is often abstract, not easy to define, and is about achieving goals through experiences. Its focus is on consistent, engaging, and enjoyable experience in all facets of the user's interaction with the product or service.

UX and UI

UI, as the above graphic highlights, is more tangibly defined. It helps users achieve various tasks through tools, while focusing on usability.

UI is very much technical detailing of the UX concepts. It involves branding, colors, layout, visual elements, not to mention responsive and adaptive design. A good UI contributes to good UX, while a good UX cannot be achieved without a good UI.

For UX consultation, contact us at info@innovis.tech.